July 13, 2016: What The Heck Is My Job Anyway…?


1515 SW 5th Ave. Suite 900, Portland, OR

Rob Vieira & Arnie Rowland
What The Heck Is My Job Anyway…?

Long ago and far away, you heard one database job: The DBA. If there was confusion, it was whether you were talking the traditional Database Administrator or a Database Architect. The bane of the DBA’s existence was often those pesky developers with little relational database understanding, and a love of linear thinking (Cursor’s anyone?).

Things have changed.

In an agile world, “full stack development” has become more ubiquitous. The still increasing importance of BI has an ever increasing number of additional people interacting directly with data. Furthering the challenge, relational databases have, in many organizations, lost its relative exclusivity – new structures and new engines are there to be learned and maintained.

This session will be a mix of some presentation and a lot of moderated discussion about the current state and future of our craft.

Rob VieiraRobert (LinkedIn) experienced his first infection with computing fever in 1978. He has since typically worked in roles that allow him to combine his knowledge of business and computing. Rob is the author of several best-selling books on software development, and has been certified in multiple arenas of both business and technology. He is currently a Software Architect for Huron Legal, and resides with his wife and two youngest children in Vancouver, WA.


Arnie Rowland Arnie (LinkedIn) is a Data Architect, Consultant and Trainer specializing in developer/development issues related to SQL Server. Clients include Fortune 100 enterprises, large scale NGOs, as well as domestic and foreign governments. In addition to founding and facilitating the Oregon SQL user group, he is a SQL Server MVP (for 10 years), a PASS Regional Mentor, a senior moderator for the Microsoft MSDN SQL Server Forums, member of the Microsoft TechNet Wiki Community Council, and co-founder of Portland Code Camp.

Paul Turley
PASS Summit session preview – “Reporting Services 2016: The Force Awakens”

Paul will preview topics for his Summit session…
Reporting Services 2016: The Force Awakens
Reporting Services was a sleeping giant, slumbering for years but now revitalized and improved. In the new world of SSRS, traditional RDL reports integrate with mobile dashboards and reports, Power BI and Excel. You’ll receive guidance and learn best practices to design and orchestrate integrated reporting and BI solutions with improved Reporting Services features and the new report portal and HTML5.

Paul TurleyPaul (Blog | LinkedIn | Twitter) is a Mentor with SolidQ and a Microsoft SQL Server MVP. He consults, writes, speaks, teaches & blogs about business intelligence and reporting solutions. He works with companies around the world to visualize and deliver critical information to make informed business decisions. He is a Director of the Oregon SQL PASS chapter & user group, the lead author of Professional SQL Server 2012 Reporting Services and 13 other titles from Wrox, Packt & Microsoft Press.

Register NowDon’t miss this meeting!

Refreshments graciously provided

Featured Sponsor: ServerLogic
Visit our site for more details.

We wish to acknowledge the OSHU Information Technology Group for supporting Oregon SQL by generously providing the meeting venue.

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